Segpay Affiliate Program
Segpay Affiliate Master is a robust application that allows merchants to set up and run an affiliate program for their website(s).
Definition of Terms
The following terms are used in Segpay Affiliate Master (SAM):
The first step is adding your website(s). Point your mouse at the Web Sites Setup menu and click Web Sites.
Click Add a Website. There are two required fields:
Click Submit. After you’ve created at least one website, you can see your list of sites anytime by clicking Web Sites Setup/Websites.
If a website has at least one offer, you can mouse over the number in the Offers column to see the individual offer IDs.
Click Edit in the right column of a website (see image above) to change the site’s Name or Base URL, or to update the status of a site to one of the following:
A lander is the path or page within a website where you want visitors to end up, or land (hence, “lander”) after clicking an offer. A single lander can be associated to one or more websites, allowing you to re-use lander names and not have to enter the same path or page name multiple times. For example, a lander named tour1.html can be entered once and then associated to multiple websites (i.e. http://www.website1.com/tour1.html for website 1 and http://www.website2.com/tour1.html for website 2).
Point your mouse at the Web Sites Setup menu and click Landers.
Click Add a Lander. There are four required fields:
Click Submit. After you’ve created at least one lander, you can see your list of landers anytime by clicking Web Sites Setup/Landers.
Position your mouse over a Lander Name in the table to see its Lander ID.
Click Edit in the right column of a lander (see image above) to change the lander’s Name, URL part, Type or Vertical for a lander; or to update the status of the lander to one of the following:
Offers are the heart of a merchant’s affiliate program. This is where you create the offers you want to make available for affiliates to promote.
Point your mouse at the Web Sites Setup menu and click Offers.
Creating an Offer
Click Create an Offer and specify the following options:
Click Submit. After you’ve created at least one offer, you can see your list of offers anytime by clicking Web Sites Setup/Offers.
Click any column header (besides Thumb) to sort the listing in alphabetical or numerical order based on that column. You can mouse over the image in the Thumb column to see the URL to the 300x300 image.
As you see in the image above, three buttons appear to the right of each offer in your list: Edit, Conf and Rules. Following are explanations for each:
Editing an Offer
Click Edit to change any of the data entered when creating the offer (see image below).
You can also update the status of the offer to one of the following settings:
Configuring Landers for an Offer
Click Conf to associate the offer with a lander. Scroll down below the Offers table to see the list of landers that can be associated with the offer. (See image below).
Only landers with the same vertical as the offer will be listed. Simply click the icon on left edge of a lander to move it back and forth between Assigned and Not (yet) Assigned. Affiliates will only be able to promote landers that are assigned to an offer. Click the icon to view the lander page in a pop-up window.
Click Save Landers Configuration to submit your changes.
Configuring Payout Rules for an Offer
When you initially set up an offer, you specified a base payout (see Creating an Offer section above). However, you may want to pay different amounts under certain conditions. Click Rules to alter payouts during certain time periods, or after a certain number of conversions is reached, or for certain price points, origin countries and/or device types. The rules configuration section will appear below the offer listings.
Start-End: Select a date range during which the new payout rule is in effect. Leave blank to have the rule in place indefinitely.
$ per conversion: (If you selected PPS for your conversion type). Enter the amount (with two decimal places; e.g, 25.00) to be paid for this rule.
% of Trans Amount: (If you selected Rev Share for your conversion type). Enter the percentage to be paid for this rule.
From (for $ per conversion only):Enter the number of daily conversions that will trigger this rule. For example, entering a 5 here means this rule begins to apply on the 6th conversion an affiliate gets for the offer. This can help fight fraud by limiting the number of conversions you will pay out per day, and specifying a 0 payout for anything over that number.
Pkg Info (for $ per conversion only): Enter the price point (initial and recurring price) that this payout rule applies to. If the consumer takes that price point, you will pay this amount to the affiliate instead of the base payout amount. Use the format Initial Price:Recurring Price without decimal points. For example, a $1.95 trial with a recurring $24.99 subscription is entered as 195:2499. For one-time purchases the recurring price should be se to 0. For example, a one-time sale of $34.95 is entered as 3495:0.
Country/Device: Click the referring countries and device types where this payout rule applies. Use CTRL or SHIFT to select multiple countries and/or device types.
Note: Rules can be configured with any combination of the options above.
Click Add a New Rule to submit your changes. The form will remain open with your settings populated, so you can make minor changes and click Add again to easily create additional rules.
You can assist an affiliate in promoting your offers by adding images, illustrations, etc., and associating them with an existing offer. When affiliates look at that offer they will see all the creatives for that offer (there can be multiple creatives for a single offer).
NOTE: Segpay does not host creative. Merchants are responsible for hosting all creative and ensuring the correct URL is entered.
Point your mouse at the Web Sites Setup menu and click Creative.
Click Add a Creative. There are two required fields:
Click Submit. After you’ve added at least one creative, you can see your list of creatives anytime by clicking Web Sites Setup/Creative.
As you see in the image above, there are two buttons to the right of each creative in your list:
Complete Your Setup
After entering your affiliate websites, landers, offers and creatives, please visit the Segpay Merchant portal at https://mp.segpay.com to complete your set up by adding a pricing package for your affiliate offer(s), as well as post back notifications – so you receive the data you need after your affiliate transactions are processed.
In the Segpay Merchant Portal, go to the My Websites menu and select Postbacks. Click Add Postback. Under Trans post, and 2nd Trans post, enter your postbacks as follows:
2nd Trans post
For more help with postbacks, please view our Manage Postbacks document here.
After you finish setting up postbacks, go back to the My Websites menu in the merchant portal and select Manage Packages. Click Add Package to create a payment package for your affiliate offers.
For help creating a package, please view our Manage Packages document here. Make sure you assign your newly-created post back configuration to this package.
After creating and saving the package, copy the e-ticketid value from your “button code” and append it to the following URL: http://affiliate.segpay.com/epb4l.php
For example: http://affiliate.segpay.com/epb4l.php?x-eticketid=XXXXXX:YYYYY - use this URL to link to the payment page from your affiliate lander pages.
The Segpay Affiliate Master includes two reports to help you track the performance of your offers.
This report shows you every conversion for a given date range. To run the report, follow these steps:
2. Enter the affiliate ID of the specific affiliate whose data you want to see in the report (or leave blank to see all affiliates); select an offer (or All); and choose a date range:
Click Go. By default, results are sorted chronologically from oldest to newest. Each row represents a conversion. Click any column header to sort the report in alphabetical or numerical order based on that column. You can mouse over any Date/Time to see the original registration date of the affiliate. Click the Preview button in the Link-ID column to view the lander that was used for that conversion.
The IP & GEO column records the IP of the consumer at the time they clicked the affiliate link as well as the time they made they purchase. If those two IPs don’t match, it will be highlighted in red as potential fraud. The Type column displays one of the following:
Signup for PPS
Join for RevShare
Offer Performance Report
This is a profit/loss report showing the overall performance of all the offers in the program for a given date range. To run the Offer Performance Report, follow these steps:
1.Point your mouse at the Reports menu and select Offer Performance.
2. Select the affiliate ID (or All) of the affiliates whose data you want to see in the report; and choose a date range:
3. Click Go. By default, results are sorted chronologically from oldest to newest. Each row represents one of the offers in the program. Click any column header to sort the report in alphabetical or numerical order based on that column.
All transactions processed by Segpay get posted back to the affiliate program. This provides an easy, at-a-glance view into the overall profit and loss for offers. The Collected column shows all revenue collected for the offer. Position your mouse over this field for a more detailed breakdown of the revenue, including joins, rebills, cross-sales, tokens, credits, and chargebacks. Click any column header to sort the report alphabetically or numerically according to the data in that specific column. Click the column header a second time to re-sort.
View a list of all the affiliates that are a part of the program by pointing your mouse at the Affiliates menu and clicking Affiliates Settings.
You can find a specific affiliate by filtering the list according to either Affiliate ID, Email or name. Use the fields above the table (see image below) and the list will change as you type in these fields (note that searches are case-sensitive).
Add an Affiliate
Click Add an Affiliate. You are taken to a registration form that you must complete to add the affiliate to your program.
After at least one affiliate has registered for your program, you can see your list of affiliates’ offers anytime by clicking Affiliates/Affiliates Settings.
You can mouse over any value in the Offers column to see how many offers are assigned to that affiliate, broken out by the number assigned to the affiliate group and the number assigned privately.
Click Edit next to any affiliate in the list to:
1. Assign the affiliate to a traffic group:
2. Modify the status of an affiliate:
a. Pending review (If you require the admin to approve new signups – configured under Affiliate Settings – then they will be in Pending Review until approved).
Click Conf next to any affiliate in the list to assign offers to that affiliate that are not already associated with their traffic group. All offers in the same traffic group are automatically assigned to an affiliate and cannot be removed.
Your list of offers will appear below the table. Click on any offer to assign or unassign it (see image below). Click Save Configuration to submit your changes.
Use this page to group affiliates together, so you can assign an offer(s) to all affiliates in a particular group at once. Every offer is assigned to an affiliate group and is visible to all affiliates in that group. Point your mouse at the Affiliates menu and click Affiliate Groups.
There are five default affiliate groups.
Click Edit next to a group name to modify the name and description of the group. The group’s behavior cannot be edited.
Click List next to a group name to view which affiliates belong to the group. Your list of affiliates in the selected group will display below the table (see image below).
Click Close/Hide to submit your changes.
This report provides sales data by affiliate for a given date range. To run the report, follow these steps:
1. Point your mouse at the Affiliates menu and click Affiliate Stats.
2. Enter a specific affiliate ID (or leave blank to see all affiliate), select an offer (or All), select a group (or All) and select a date range. Click Go.
Click any column header to sort the report in alphabetical or numerical order based on that column. You can mouse over any affiliate in the Pay to/Name column to see the email address for that affiliate. Mouse over any group name to see group’s number.
Manage all the settings for the affiliate program in the Admin area. Just point your mouse at the Admin menu and select Program Settings..
You can edit the following options:
You can manually credit a sale to a specific affiliate. Point your mouse at the Admin menu and select Add Sales.
Adding a sale is a 3 step process:
1. Select the offer associated with the sale.
2. Enter the affiliate’s account number (ID).
3. Enter the unique transaction ID and Pkg Info (in the format initial price:non-recurring price:recurring price. No decimals). Use the Test Only checkbox to test this feature by sending a 1 cent payout to the affiliate.
Affiliates, you can login to view offers, reports, change your payment information and more by visiting http://affiliate.segpay.com/ and clicking Affiliate Login.
After signing in, you are taken to a dashboard, which includes the list of offers made available by the websites in the affiliate network. Each row includes an offer name and ID, thumbnail image, payout terms – Payment per Sale (PPS) amount or Revenue share (REV) % - and the name of the Merchant’s affiliate program.
Click on the Offer ID, Preview image or Offer Name to view the full offer (see image below).
If you are interested in taking and promoting an offer, note the following options:
You have access to a variety of reports to help you track the performance of your affiliate program. Point your mouse at Reports at the top of the page and select one of the following:
Choose a date range to see the offers you are promoting during that period, the number of clicks (raw + unique) and conversions for each offer, as well as the conversion % and total income from each offer. Click the number in the Active Offers column to go to the Offers & Landers report to see more detail about the activity on that particular day (see description below).
The Conversions column includes the total number, which you can click to view the Conversions report (see next section) to see more detail about the conversions for that particular day. Under the Conversions column you will also find icons for viewing conversions geographically (on a map) and by Device (see description of Device report below). See below for more about those reports.
Choose a date range to see all conversions during that period, including the date/time of each conversion, the type of offer accepted, Link ID (click to preview in a popup window), Transaction/Member info (the transaction ID/purchase ID associated with the conversion – mouse over this info to see any ref variables you requested for each conversion), the consumer’s IP address and geo location, referring device and browser, and total income you made from the conversion.
You can also filter by specific tracking codes, or by private Offer IDs only, via the buttons in the top right part of the report (see image below).
Offers & Landers
See how individual offers are performing. You can also filter by specific tracking codes, via the button in the top right part of the report (see image below).
Choose a date range to see how your offers are performing by country. Includes a map view, highlighting countries where your clicks and conversions originated. You can mouse over countries on the map to see your total clicks, conversions and income for that country.
Choose a date range to view your sub tracking variables and how each performed. You can also filter by specific tracking codes, or by private Offer IDs only, via the buttons in the top right part of the report.
Choose a date range to see which device types and operating systems were the sources of your clicks/conversions. You can also filter by specific tracking codes, or by private Offer IDs only, via the buttons in the top right part of the report.
View the traffic to your offers hourly, over the past day, or up to 4 days back.
Shows the number of visits and conversions for each of your tracking URLs.
Shows you the payments you have received for each conversion.
If merchants have set up payout rules to override your base payout terms in certain scenarios; for example, if a given offer stops paying out after 20 daily conversions, this page alerts you when you are getting close to triggering any rule.
Use this section to manage your contact and payout information, and view any payout rules merchants have created to override your base payout terms.
Update your email address, phone number, or change your password. Note that you must enter your current password to submit any account changes.
Change Payment Info
Change your payout terms, including:
Payout Rules and Alerts
Any rules set up by merchants to pay differently in certain scenarios are listed here. See Notifications section above to be alerted when you are nearing the threshold for any specific rule.